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“KeNako”. “Celebrate Africa’s Humanity”. Official Slogan of the 2010 FIFA World Cup

Africa is a continent with a rich reservoir of resources, but the continent’s biggest asset by far is the warmth, friendliness, humility and humanity of its people. This was the inspiration for the Official Slogan of the 2010 FIFA World Cup :
“KeNako”. “Celebrate Africa’s Humanity”.

The slogan was launched by the Chairman of the 2010 FIFA World Cup Organising Committee South Africa, Irvin Khoza, on 25 November during the worldwide broadcast of the Preliminary Draw TV show in Durban, which was attended by the President of the Republic of South Africa, Thabo Mbeki, and FIFA President Joseph S. Blatter, as well as 3 000 delegates from FIFA member countries from all around the world.

“Ke Nako” means simply ‘it’s time’. And indeed Africa’s time has come to use the 2010 FIFA World Cup to change perceptions of Africa and reposition the continent in a positive light with South Africa as the theatre and Africa the stage.

“We want, on behalf of our continent, to stage an event that will send ripples of confidence from the Cape to Cairo.

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